Brainstorming for Bloggers - The List Method

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If you typically blog about a particular subject, regardless of what it is, this method may help you to come up with articles to help show readers your command of that subject, establishing yourself as an authority.

Begin with the main topic of your blog.  For example, let's say your blog is about cats.  You start by writing down the word "cats" on a sheet of paper.  Below that, create a list of things you know about cats: what they like to eat, how they keep clean, how they like to be petted, where they like to sleep, what scares them, what arouses their curiosity, how to deal with shedding, etc.

For each of the listed topics, list what you'd like your readers to know about that particular thing.  For instance, building on our example, under "what they like to eat" you might list things like tuna, canned cat food, dry cat food, whipped cream, melons, or whatever your cat happens to enjoy eating. 

You can use this method to drill down as deeply into your subject matter as you like.  Once you have what feels like a pretty solid list, go back over your existing blog posts and see what areas you've already covered, and what you haven't.  You might find, after checking, that you never actually talked about the time your cat jumped up on the kitchen counter and ran off with a piece of fresh melon.  That might make for an interesting or humorous post.

The "list of lists" may jog your memory for things you've always wanted to write about but have never gotten around to.

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