Why start a Business Blog?
The benefits of business blogging are immeasurable. Companies can use their blog as a platform to educate users, advertise products or services, and create an interactive community with the potential for increased sales.
Some marketers still debate whether blogs have any place in modern social media environments but the fact is that they do regardless of what industry you’re in – from small business to multinational companies, your online content strategy needs a strong informational component which includes blogging!
- Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages than companies that don’t blog.
- 43% of companies have acquired a customer through their blog.
- Companies that blog convert 70% more leads than those that don’t blog.
From the statistics above, you can see that blogging is definitely something that you can’t run away from regardless of whether you are a solopreneur, a small business, or a multinational company.
There are countless reasons why blogging is still important. Today I want to share 11 benefits of business blogging with you so that you can begin to see how powerful a tool a blog can be for your business or personal brand!
11 Benefits of Blogging for Business
Here is my list of 11 reasons why you should start a blog for your business:
1. Establish your Business as Experts
Blogging provides a excellent platform to help you establish yourself as experts in a topic or niche.
We all have some kind of expertise and interests to share with others. If you can produce useful content on your blog and have a unique point of view on the topic, then you can be assured that your future audience will recognize you and reward you for it.
Not only can that generate leads, but it also sends a positive message about your credentials through the marketplace and also gives your business a face and a personality.
Blogging helps you become an industry leader through education. Through education you can build authority and trust with prospective customers.
With a bit of effort and discipline, you too can become an authority in your area of interest.
2. Improve Your Search Engine Rankings (SEO/SERP)
Blogging increases your search engine optimization (SEO). Fresh content is still a key to beating out your competitors in the search engine results page (SERP).
Use keywords in your blog articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions (latent semantic indexing) when writing your posts.
Whether you actively seek these out or not, blogging regularly about your business, industry, and product or customer lifestyle will naturally increase your search rankings. Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
If done properly, blogging has a tremendous benefit relative to search engines, With blogs that allow comments, every new post, and every new comment becomes an additional Web page filled with additional keywords to be picked up by the search engines.
3. Inexpensive Marketing Tool
Running a blog is generally inexpensive as compared to other traditional marketing methods.
Even ordinary people start blogging for fun and then turn their blogs into business tools after realizing the potential blogs have for showcasing their expertise and experience.
4. Influence Public Opinion
Blogging allows you to bypass traditional journalistic venues and, in effect, become a publisher of your own thoughts and viewpoints. Blogs are a powerful influence on public opinion.
Blogs have evolved into legitimate alternative sources of news on niche and micro-niche topics.
Anyone with passion and dedication could become an amateur journalist. Blogging is having just as much sway on public opinion as larger, more established media brands.
5. Position Your Brand as an Industry Leader
Well written articles demonstrate your company as an industry leader. If you are a Company that post topics which resonate with your market and show your brand knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, you can write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, you can post well-researched articles about your service and help you become the hub or the place to be, for your industry. You are building trust, too.
The more your brand can show that you are well-versed in your field, the more likely your potential customer will trust you to supply what they need.
Your customers additionally benefit from the learning you provide them.
6. Make Contacts And Build an Audience
With practice, you can easily build an audience of loyal followers. As you become known as an expert in your niche, you can encourage, inspire, and help transform your followers.
Along your blogging journey, you will make new contacts, connections and friends throughout the world.
7. Develop Better Customer Relationships
Blogging provides a source to deepen the connection with your customer. They’re not seen the same as your basic website or sales page because blog posts are usually a lot more informal.
By connecting directly with your clients on a blog they are able to get to know your business or product wherever they are. In this way, you build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Additionally, just as on your other social sites, you can respond to comments and interact with your consumers. If they have questions about a product you are writing about, you can respond to them directly on your website.
Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
Since many prospective clients might know little about your products or services, blogging is a natural way to provide specifics. Readers are always looking for more ways to find out information about companies and for ways to interact.
Blogging leads to a more informed customer and a more time-effective sales process. Rather than taking time to pitch your product or service to a client who may not need it, your blog is an information source. If a prospect contacts you, that’s great. If not, you’ve wasted no time in explaining something that generates nothing in return.
9. Make Money From The Blog
Apart from being a passion blogging can also make you money. In fact, many authority bloggers are able to make a living from blogging. There are many different ways of monetizing a blog.
You can place ads and receive compensation from companies by promoting their products and services. Or you can sell your own digital products and merchandise.
10. Permission Marketing
A long time ago, marketers used to fight for advertising space. Nowadays there is a new shift to marketing approaches as more people have become so educated, aware and selective when making purchasing decision online.
Blogging is the opposite of hard calling and persuasive marketing. It is a form of permission marketing where web visitors sign up willingly by filling a form to receive updates and promotional content.
11. Relevant And Highly Targeted Customer Base
Because blogging is a form of permission marketing, mostly relevant and specific leads are on the list of your would-be customer base.
These people are highly engaged with your content and your blog such that it takes a minimum effort to convert them into customers and brand ambassadors as compared to traditional marketing.
Read more: 3 Clever blog marketing tips
Starting a business blog is the fastest way to get established as an industry thought leader regardless of the niche you are in.
A business blog is the platform for showcasing your skills and expertise in your field or industry by providing educative content to your readers.
So jump on the blogging bandwagon take advantage of one of the cheapest and smartest marketing tools available. It’s easy and profitable – so build yours today!
Here is my guide on How to start a blog.